acquiesced in the fact that dealers are independently selected goods,

unable unity to the consumer level and competition point. Among the design department, the designers every day in the busy season passive ordering product development and preparation. If the company's internal merchandising programs were able to identify target customers and product portfolio strategy, and in the actual ordering process, because the dealer based on their own criteria for re-election stock portfolio of products, making the original product strategy (product planning program) can not be implemented landing. More often, if the store come in different regions of the same brand, you might see a completely different product mix (both take stock), and even make people  adidas running shoes feel these are two entirely different brands. And due to the presence of the agent + distribution model, the company can not require the full implementation of the store owner's product strategy, and acquiesced in the fact that dealers are independently selected goods,

making the product portfolio strategy from the beginning has been the order will be hollow. The disappearance of product strategy, to further expand the influence of the target customer strategy, product promotion strategy, branding strategy and a series of marketing strategies. Looking at the current situation of China's footwear industry is still mainly presented as a cluster development of the state. Divided into four clusters, namely, the production of high-end shoes footwear industry nike flyknit lunar 2 base in Guangdong, Zhejiang production of middle and low shoes footwear base, production base of shoes and footwear products of western products, production of sports shoes in Quanzhou, Fujian, Jinjiang and other places as the representative of the production base.

As we all know, the domestic population has reached as much as 1.3 billion, accounting for about 48 percent of them are women. For 12 years, China has become the world's largest women's continuous consumption market. Shoes market bears great opportunities. The future, China's small cities shoes market will rapidly expand capacity. Professionals said: shoes of intensified competition in the industry, survival of the fittest trend is emerging. Among the assortment of brand shoes, a position for 18-35-year-old elegant, confident women's fashion shoes - "Phoenix family" quietly born, the brand was founded in 2011, with "high-quality, comfortable, stylish, simple personalized "design concept, to create exclusive to Oriental women in fashion. In many modern women