by the high pressure of inventory, sporting goods companies have to give the expansion, seeking

ideas, whether in school or in the workplace, "White-Boned Demon" is love fashion, emphasizes quality of life, focusing on brand connotation, the pursuit of beauty is the inner self and into bloom. Phoenix family fashion shoes brand to focus on women's inner beauty and outer beauty, combined with international fashion trends, in terms of design and material selection is better, followed the bright, beautiful, noble and other elements, bold use of leather, tweed, jacquard fabrics, etc. materials, with black, white, dark red, ice blue, sapphire blue, olive green and nude-colored hues, the cut in full use of abstraction, a sense of space, three-dimensional cut a-line, both people feel the intrinsic passion within the dazzling extravagance but yet elegant, a simple but

ey fit the foot, but they fit well inside the shoe. 2012 In the past, Chinese sports shoes and apparel industry has undergone a lot of things, Li Ning (store) CEO Zhang Zhiyong, Li Ning's departure and return, Peak (store) closed one thousand stores, elegant birds, etc. A shares in the foreseeable future. The root of all this is that stocks and the market economy brought about by the nike free 4.0 downturn in the high-pressure dual consequences. There are indications that, in 2012, affected by the high pressure of inventory, sporting goods companies have to give the expansion, seeking

to protect themselves. Close inefficient stores, improve efficiency single store, opened factory stores, discount stores, the electricity supplier inventory ...... as is clear from the inventory mire break as soon as possible. Data show that the impact of Li Ning suffered pressure on the stock after re-evaluate the profitability of the outlets, reduced 1200 winter inefficient stores to cope with the   nike free 3.0 industry. As of June 30, Li Ning all reduce the number of stores to 952 compared with the end. According to statistics, in 2009 Anta actively expanding its retail network in the Mainland, retail stores surged from 924 to 6591, but as of mid-2012 reported a growth in the number of ANTA stores is only 29, and ultimately achieve only 7807 (the end of 2011 7778). The first half of the total

number of China Dongxiang overall Kappa brand stores have been reduced from 3119 to the end of 2550 to the present, reducing the 569, a decline of 18.2%. Sports brand high inventory problem does not exist only in China, but the Chinese market the problem is particularly acute. This year, Nike China orders rose sharply from 20% to 2% growth stock is up 23.39%. This terrible situation in the first two quarters of fiscal year 2013 that has not changed. Not all brands are using the tools to deal with such a negative inventory, many sports brand choice at this time in the form of a variety of low-cost-effective branding to enhance brand awareness, to increase product sales and reduce inventory while dumping the brand value of the damage caused. Which, by virtue of the Hong