Diesel watches- a symbol of fashion

The world’s top luxury watch brand, diesel watch generally has sexy, unique properties. Geared to the needs of young fashion consumer groups, has great appeal. Design and function are popular in youngsters.

As if old and war has brown crust, and with a bright Diesel Watches for men orange and yellow with black surface, DIESEL watches in the spring and summer, gives a fairly strong military color DZ7246 watch, and sends out more fascinating nostalgic feel! If you want a little more modern, its twin brother DZ7247 will not make you feel disappointed! As circular big surface, three pointers as dish with the time, but the cold vanguard qualities, have revealed distinct personality. If you want to know more about DIESEL news, knowledge, please visit this link” diesel watches news“, believe that after reading will help you.

Why are diesel watches so cheap

Italian brand Diesel was founded by the Renzo Rosso in 1978, and in 1991 began to open up international markets, Diesel now has 5, 000 agents in the united states, Europe, Asia, 300 stores, in 2009 reached 1. 3 billion euros of net assets of approximately U. S. 13 billion yuan, one of the minds of the young suitor best luxury fashion brand Diesel is considered. However, the price of diesel watches why so cheap?

1 competitor’s price and product
Since the development of the watch mature, the industry ‘s average profit decreased, competition, designer watches are also emerging, such as Tissot watches, Longines watches, Rolex watches, Cartier watches, plum watches, Citizen watches, Casio watches, etc., which have been active premium brand in the U. S., Europe, Asia, according to ” high” no less, Diesel brand watches to occupy the high-end market will take time, so the price is not too high to develop.

2. Market demand
Brand, has become the consumers to buy the watch when considering the first factor. Traditionally, the first choice for consumers shopping for quality, as market competition and intense brand competition, consumers increasingly value brand commodity prices, relatively high Diesel watches price, and the market becomes saturated, so if timely kept the price down, so sales will improve.

3. Attract customer’s attention and participation
Consumer choice, the emphasis on functional benefits and price trends in the interests of consumer groups is always cheaper price all the time in the pursuit of beauty goods, in order to meet consumer demand, Diesel watches lower prices to attract more consumers to buy in order to Diesel limited edition strengthen product promotion, enhance brand image, lay a good foundation for brand building, but also makes Diesel watches embody the identity of consumers, status

4 Consumer Analysis
According to market vacancies and brand positioning and monthly family income, age breakdown, we will Diesel watches price positioning in 1000 to 3, 000 yuan. Meet the various needs of different consumer groups, the high-end products, making sales of Diesel watches greatly enhanced.