the US vs Portugal match pulled in just under 3.7 million

Mexico with an 8.9 million audience generating 2.4 million tweets. Neilsen’s methodology for tracking total game experience starts 3 hours before and runs till 3 hours after a match to get a sense of activity leading up to and then buzz after a match. In total, the US vs Portugal match pulled in just under 3.7 million Tweets (3,636, 000) with the top minute of social activity on Twitter around the World Cup in the US at the 7:40pm ET mark (143,000 tweets). In terms of how brand recognition for the event is playing out across social media, global footwear and apparel maker adidas toped the list with 70% of tweets that mentioned a brand associated to the World Cup within it. Follow Maury Brown on Twitter  FIFA Coins  llMaury The following infographic comes courtesy of the Nielsen Company. Source: Nielsen Electronic Arts' FIFA Franchise To Maintain Dominance In Sports Genre. Finally, the wait is over for FIFA lovers around the world, as Electronic Arts released its annual edition of the most popular football simulator franhcise- FIFA 15 - on September 23 in North America, September 25 in Europe and September 27 in the United Kingdom. Unlike the last year’s edition, it was released on both the new generation consoles-Sony’s PlayStation 4 and Microsoft‘s Xbox One- and previous generation consoles (PS3 and Xbox 360) together. The game is the most awaited title every year and the excitement is much more this year due to the recently held Brazil FIFA World Cup. Apart from improved graphics, this year’s edition has new exciting features such as addition of new soccer legends in the all new “Concept Squad,” new stadium chants and songs, as well as addition of all 20 Premier League stadiums, requested by FIFA fans last year. FIFA 15 is more popular in Europe than in North America, where Madden NFL is the key title. FIFA has always been the highlight of the year for the company in terms of sales; the soccer franchise accounted for 27% of the company’s net revenues and 23% of the company’s gross profits in 2013. With technological advancements, improved graphics, detailed visuals and new digital content features, the demand for FIFA has increased exponentially over the last five years. The number of FIFA units sold has almost doubled from 6.4 million in 2010 to 12.45 million in 2013. Our price estimate for the company’s stock is $36, which is in line with the market price. See our complete analysis of Electronic Arts stock here FIFA 15 Sales Might Accelerate In Holiday Season According to Gfk Chart-track, the number of FIFA 15 units sold in the first week is almost same as the number of FIFA 14 units sold. However, FIFA 15′s higher price range (Price of pound;54.99 in the U.K and $60-$70 in the U.S.), compared to that of FIFA 14, led to a 6% jump in FIFA 15′s first week revenues.