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Kim, the reigning world champion and known as "Queen Yu na," is South Korea's hope for its first figure skating gold medal. The 19 year old's sponsors include Hyundai nike air max thea black Motor Co, Procter Gamble Co and Nike nike air max 2014 womens pink Inc. Forbes previously named her the most powerful celebrity in nike air max women South Korea for 2009.

Rounding out the top five were skiers Lindsey Vonn ($3 million) and Ted nike air max 2015 blue Ligety ($2 million), and speed skater and "Dancing with the Stars" 2007 champion Apolo Anton Ohno ($1.5 million), Forbes said.

Olympic athletes rely more on corporate backers for their earnings than winnings from competition, but the recent downturn has made it harder to turn gold medals into lucrative sponsorship deals, the magazine said.

Forbes looked at earnings derived from prize money, endorsements, licensing income and bonuses in 2009 and does not deduct for taxes or agents' fees. Thomson Reuters nike air max 90 womens journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.