Nike Is Dominating The World Cup

Who is the big brand winner at World Cup so far? Probably Nike.If you’ve been following the World Cup as I have then chances are you’ve seen a few videos from Nike’s Risk Everything Campaign. The most striking thing about the campaign is how much thought, creativity and preparation have been poured into it – including a Risk Everything Microsite that is better than most brand websites.kaufen nike schuhe

Here is a campaign that exists on another plane. It is influencer marketing on steroids, content marketing so smart, so distinct, so alive, you’ll think I’m exaggerating – I’m not. Their clever integration of a World Cup storyline, product placement and influencers will be a future case study on how to create a branded experience around sporting events.nike schuhe outlet

But will Nike’s World Cup campaign pay off? Time will tell, but early signs are looking positive. Nike’s done a great job of blending product placement and a soon to be released mobile soccer app, with entertaining content. If that product/content connection converts to sales, their return on an obviously huge campaign budget will pay off.nike schuhe online

I recognize that it’s difficult to translate these results into dollars and sense, but it may not only be about immediate return on investment. Nike’s Chief Marketing Officer, Davide Grasso explains.

“The engagement levels we have received prove that our social and digital connections continue to drive huge momentum for our brand, in football and in other sports. This is just the beginning of how we will connect with and inspire athletes around the world this summer and beyond.”billig nike schuhe online

If you are reading between the lines, Grasso believes Nike’s huge investment in digital and social campaigns either are paying off or soon will be. But one thing is certain, the Risk Everything campaign embodies something unique, something special and invariably lost when institutions become so large that the generic blandness of its commercial bureaucracy chokes off creativity and originality.

If Nike’s investment in their World Cup campaign is an indication of what we can expect from big organizations in the future – that’s something we can all cheer for.nike schuhe steckdose online