Maybelline New York Partners With Made

In the past few years, Made has steadily become a highlight amid the chaos of New York fashion week. Launched in 2009 to boost emerging talents, the twice-yearly project has become a hub for the style set, allowing everyone to catch shows by brands like Cushnie et Ochs, Public School, and Ostwald Helgason all in one place. Not to mention, the Meatpacking District venue is conveniently located next to New York’s best late-night bars and restaurants. (PS: The Spring 2015 designer lineup was just announced.)

This time around, Made has partnered with Maybelline New York for a revamped experience. Maybelline will be providing creative direction, backstage prep, and, of course, buckets of cosmetics and supplies for over 10 Made designers. The partnership will include the Made for Maybelline Film Project, a video incubator that will enhance the already-solid platform Made has provided its designers. The incubator will ask eight filmmakers to use mixed-media techniques to create a 30-second video inspired by the trends seen at the shows.

A panel of judges, including Milk Studios and Made cofounder Mazdack Rassi and Maybelline president David Greenberg, will award the best video with a fiscal donation and the chance to work on a bigger Made film project in February.

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