consumer  Fifa coins   there are really only two people that matter and one of them isn t the consumer At this point I expect many of you will roll your eyes at the idea of people throwing their toys out of the pram over a few bits of extra digital content but bear in mind that the games you re selling are themselves just bits of digital content Your entire business model is founded on

the idea that consumers love and are willing to pay a lot of money for digital content To then dismiss out of hand concerns over a policy which arbitrarily and unfairly excludes your most devoted fans and consumers from accessing all of the content in one of your games is both illogical and hypocritical Besides nobody is throwing toys out of the pram merely not pre ordering your game which is actually a bit more worrying than a bit of harmless toy chucking So why do publishers do this There are 

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