Since the Fifa coins company has offered

Since the   Fifa coins    company has offered a public relations service under the ICO Media brand to answer the growing demand for a pan European solution to communicate with media about online games Unlike a typical PR agency it works directly across a wide range of European countries and has a very community based and audience centric approach thereby creating a long term

communication strategy designed to support the long life cycle of online games How can the UK best apply its pool of talent to a successful games industry Thomas Bidaux I m obviously biased here but I think we need more studios to make the jump to online games The UK industry is very focused on console games and while I believe consoles will still be around for a while it s a shame that we don t see more studios apply their expertise to making online games especially as this could allow them more creative