Century Lianhua Supermarket own
Century Lianhua Supermarket own-brand Department Manager Zhang said the clothing belonged to high-profit industry, if the supermarket's own brand, by supermarket solely responsible for the design, production to sales, can greatly reduce intermediate costs. With a cost of 40 yuan, the retail price of 150 yuan of men's shirts, for example, from the normal sales channels into the supermarket, the supermarket may earn 20 yuan, the other are the manufacturer, the dealer, intercept a; once the supermarket The own-brand clothing, although it may be in the retail price of 100 yuan, but due to the reduction of intermediate links, supermarkets but may earn three to four million, to the customer, the supermarket is a win-win situation with other supermarket own-brand merchandise is different, mostly supermarkets to manufacturers made product performance, specifications, quality, packaging, etc., and then put your own brand on the shelf sales, also known as OEM.
Gao Yong said, This requires us to be more rational analysis
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