Share 'FROM CORPORATE SOCIAL RESPONSIBILITY TO MULTILATERAL MARKETING COMMUNICATION'
From a marketer’s point of view, Corporate Social Responsibility (CSR) should be seen as a corporate - non-profit partnership, where the objectives are both the mission of the non-profit organization and the business purpose of the company.
Partnerships should be mutually beneficial relationships that
involve the exchange of something of value from each participant, and clear responsibilities, s…
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