Published on Harvard Business Review
A recent survey conducted by Proofpoint found that 8% of companies had terminated employees due to social media usage (common causes including sharing sensitive information on a network). And while the statistic seems significant, it only underscores one of several upcoming challenges nearly every organization will face as changes in people, process and technology fueled by the collective movement we call social media begin to transform business. Here are a few challenges that every organization should be planning for right now. If you aren't you will be.
Becoming a social business can impact nearly every function of a business. Marketing, PR, communications—even supply chain and any function that deals with employees. So where does it live? Is it a department? Do organizations hire a "Chief Social Officer" much like they would a Chief Technology Officer? All organizations will eventually grapple with integrating social somehow into their entire ecosystem adopting either centralized, distributed or hybrid approaches.
2. Governance
Many organizations now understand that anything that can and will be said about them on the internet will be. The good, the bad, the ugly. And this includes content produced not only from the general public, but also from internal constituents such as employees. Organizations will not only need to begin actively listening so that they are in the know, but they will need rules of engagement for how they deal with multiple types of scenarios from responding to a compliment to dealing with a detractor to following up with an employee who just posted something inappropriate or sensitive.
All organizations fall somewhere on a spectrum of being "open" or "closed" meaning that they are either more transparent with how they operate and collaborative or they hoard knowledge internally. Consider that it's probable that the Zappos purchase by Amazon had a good deal to do with their notoriously open culture. Likewise, even Apple which can be notoriously secretive is benefiting by leveraging a strategy that opened up their iPhone application ecosystem. Sure Apple has a great deal of control over it, but for the first time in history—they have legions of people developing applications which run on their hardware. Organizations have the potential to benefit from embracing customers, employees etc. but will have to manage it intelligently and with purpose.
4. Human Resources
In order to transform from a business to a social business, (meaning true participation as opposed to leveraging social media as a new form of marketing), businesses are going to have to upgrade their HR protocols, as well as legal. And it's likely to be a never-ending process as new technologies continually hit the scene. Before there was Twitter, companies scrambled to publish blogging guidelines for employees, now the wrong tweet or Facebook status can get you fired. Organizations will not only need to update guidelines but actually train their people who may be leveraging social technologies for work. Customer service in particular comes to mind.
5. Measurement & ROI
Every organization will continue to struggle with how results get measured and how ROI is reported. Philosophically, this question can be answered with another question: "what's the ROI of e-mail"? But it's a question that won't go away. New social constructs will be needed to measure social initiatives such as attention (the size or number of participants actively engaged) or authority (the amount of influence a participant has in the ecosystem). Because social business is enabled by technology, it is by definition measurable. However, tying it to revenue made or saved becomes more of a challenge.
There's more, but I think these represent some big ones. What are your thoughts?
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iPeace is deleted from David Califa the end of June. Here you can find a new home.
http://peaceformeandtheworld.ning.com/
You are cordially invited.
Warm regards, Eva
How are you doing? Please, tell me more about your peace project. You were the one introducing me to ipeace....let us explore our destiny?
It might be that I need you spirit and input?
im
It is the world that is going to make a difference in stopping the wars and obtaining the peace collectively! Please sign in to let your voice be heard!
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> I would like to welcome everyone to the Spiritual Fasting Group starting on 11th of January for at least 21 days. Fasting is very powerful to bring forth things in your life that are positive and remove anything that is negative. Fasting purifies the spirit and enhance the mind and body to a healthier life. See below:
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> Know that all human hearts are welcome here, regardless of one's color, creed, condition or philosophy, because everyone is just like you and me--wanting happiness, and disliking suffering. In other words, seeking joy and freedom from suffering is the birthright of all living beings (not just us humans).
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> The word 'spiritual' has many connotations, but all of us who've done prolonged, skillful fasting know our mind is clearer, sharper and more efficient--a greater clarity of consciousness. By using this fasting-enhanced clarity, our journey into the human interior can reward us with many essential correctives to the extreme materialism of our external culture and its dominant sciences. Also, just as our own inner-mind becomes clearer, our own extrasensory instinct becomes keener. Thus, we find ourselves more in tune with the gentle voice of Nature and its Natural Laws. And so, the increase in energy prolonged fasting confers is our own reward for getting back in touch with these so-called Laws of Nature.
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> World Peace and World Love
News: Wars and rumors of Wars around the world, Palestinians and Jews are being murdered, Poverty, Environment dying, Fla. woman likely jumped overboard (suicide), In Phila. 6 dead and 3 wounded (violence), Cheyenee, Wyo earthquakes 3 days straight, China border 3 tremors Dec. 27th and In May 80,000 people killed from earthquakes and more. It is imperative that we fast and ask for the relief of suffering around the world. What affects one affects all!!!!! If need advice on how to fast, please ask at anytime-we have a teacher to teach us.
I see that you support my navigation in this virtual words of communities.
inger-mette
I did international business years ago and now.................. I need help to develop my World Healing and Peace Project that will create new jobs that shift this planet away from drug abuse, abusive behaviors, drug wars and killing wars to new SOUL ENERGY CONNECTIONS! Sylvia Browne and Doreen Virtue PhD believe in my Spiritual 911 Healing Handbook that will help stop wars on this planet! Please, help connect me. Dennis Kucinich and Sen. Gordon Smith believe in SET(Spiritual Emergency Training) as a new age healing method and peace process ! My channeled Spiritual 911 Healing Handbook about the Soul Activation Process is an easy way to help get the light workers (and psychics) new jobs to reform our social services, at risk youth programs and health care system from inside out. I call the Handbook with the Soul Activation Process SET(Spiritual Emergency Training).The lightworkers and psychics only need a weekend intensive and are ready to go to work doing SET. I want all the SET teachers to get paid $45,000/ yr starting --that is only $30,000/ yr. after taxes. We must unite all psychics and help one another get our GOVTs. to lead the way to one world under God energies attached to everyone's breath=love and light Soul power connections.HELP ME UNITE ALL RACES AND REILIGONS AND CREATE NEW JOBS THAT FOCUS ON our intergalactic Soul Power Connections!All the answers are within each person's Soul vibration to help them heal and rebirth their lives and re- focus on love, joy, health, happiness and thoughts from the light. The more people who know how about my Soul Activation Process from my Spiritual 911 Healing Handbook the more we can dispel the old ego mind paradigms on this planet! We can help each other Activate and use their Soul Power Connections to divine source and if they are upset-USE -SET (Spiritual Emergency Training)! RE-TEACH RE-FOCUS THE MASSES FROM INSIDE OUT! TEACH THEM ABOUT THEIR SOUL'S LOVE AND LIGHT ENERGIES & ACTIVATE THEIR SOUL MATRIX CONNECTIONS TO OMNISCIENT INNER GUIDANCE THAT IS FROM INTERGALACTIC SOURCE ENERGIES- now! ALL HUMAN BEINGS HAVE AN ETERNAL WISE SOUL INTERNET- THAT MY CHANNELED SET(SPIRITUAL EMERGENCY TRAINING) TEACHES!
All the answers we need to help people heal and save this planet are within each person's Soul Power connections! Do you have any contacts who want to help develop a SET(Spiritual Emergency Training) Center/ Foundation and teach this fabulous NEW EARTH healing and world peace process?I was told to create an on-line petition and get it to the interfaith churches, peace groups, Body, Mind, Spirit Expo groups and lightworkers world wide. Can you do this? My Spiritual 911 Healing Handbook that will help create new jobs to alleviate the need for wars, drug wars and monies being spent on terrorism. Whatever we focus on grows and it is time to create new Soul healing jobs that will create world unity and peace and more Soul purpose jobs that are always humanitarian. IT IS TIME--- help me get this channeled service and message to your staff AND TO THE WORLD TO HELP HEAL UNITE AND TRANSFORM THIS PLANET FROM INSIDE OUT!
We must go beyond US Politics.
There is a spiritual answer to every human problem and crisis.All the answers are within each person's Soul--NOT their ego mind.
EVERYONE'S SOUL VIBRATION IS OMNISCIENT, OMNIPOTENT(MORE POWERFUL THAN ANY DRUGS OR HERBS) AND HAS OMNIPRESENT HOLY SPIRITS (SOUL GUIDES, SPIRIT GUIDES, GUARDIAN ANGELS) WAITING TO HELP US HEAL OUR LIVES AND SAVE THIS PLANET!
My Channeled SET(love and light) Soul healing is to be taught and used to create our new earth jobs! We need new jobs that focus on the best medicine and healing energies from direct source contact. We can get the lightworkers trained in one intensive weekend and into the jails, hospice, homeless, domestic violence, at risk youth programs, suicide prevention programs and help Veterans and transform health care systems world wide from inside out. SET is the best new age Soul Healing Process that can also be used to create World Peace. World Healing and Peace via new SET(love and light ) Soul healing jobs that focus on direct Soul Source contacts that will heal individual's lives and save this planet! Nameste for Agape,Lynn Mystic-Healer and thousands of lightworkers ready to go to work--- There is a donation button on my website on my workshop page____________ www.angelencounters.net 406-675-0317
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Paz ~ Paix ~ Peace
Gordon
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