Tom Merilahti's Blog (10)

FROM CORPORATE SOCIAL RESPONSIBILITY TO MULTILATERAL MARKETING COMMUNICATION

From a marketer’s point of view, Corporate Social Responsibility (CSR) should be seen as a corporate - non-profit partnership, where the objectives are both the mission of the non-profit organization and the business purpose of the company.



Partnerships should be mutually beneficial relationships that involve the exchange of something of value from each participant, and clear responsibilities, shared… Continue

Added by Tom Merilahti on February 28, 2010 at 10:30pm — No Comments

THE PHILOSOPHY BEHIND THE CONNECTION PRINCIPLE

SICU is like a living organism. In the end of every nerve fiber, there are individuals, who are connected with the nerve center, the processor.



Both individuals and organizations have inspiration, ideas, knowledge, experiences, resources and passion. Thousands of people who are independent, but interconnect, can collaborate as a “living organism”, and with short bursts of energy produce potentially higher outputs of value as they… Continue

Added by Tom Merilahti on January 20, 2010 at 4:29pm — No Comments

Brainsbook on Networking: Editorial by Tom Merilahti

“It is the function of creative people to perceive relations between thoughts, or things, or forms of expressions that seem utterly different, and to be able to Connect the seemingly Unconnected”. –William Plomer



SELF-ORGANIZING-SYSTEMS (S.O.S.)



Watch a large flock of birds in flight in the city. It is a liquid mass of self-propelling feathers. The flock swoops, dives and turns on a mark, before settling en masse on another roof.



Who gives the… Continue

Added by Tom Merilahti on December 31, 2008 at 4:10pm — No Comments

Collaboration is the New Economy!

You can't beat the system



The group loyalty and individual sacrifice that are an inherent part of "SICU SOS" (Self Organisating Systems) can only exist in an environment of complete trust. Altruism doesn't survive inequitable contexts. Leadership is essentially exploration, and hierachical systems, in practice, are extremely prone to corruption because they are based on reward and fear. Capitalism is crowded with people trying to… Continue

Added by Tom Merilahti on December 31, 2008 at 4:08pm — No Comments

SICU SYMBIOSIS

I have written this originally as an comment on Prof. Pierre Coupet's blog post SOCIAL NETWORKS: Virtualize it Stupid!



... and to give you all a better idea of what the SICU context is all about, and in what kind of a framework you have been given an opportunity to co-operate as a global partner, member, sponsor, collaboration partner and/or an individual client.…



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Added by Tom Merilahti on December 31, 2008 at 4:07pm — No Comments

The Backgrounds of the Synergysophy

This was originally ment to be an answer to SKY's comment on the Synergysophy, but it developed to something else than just a comment.



Dear SKY,



I am truly glad about that you seem to be prepared to undersign the Synergysophy! You are really one of the very few people who have perceived the idea and thoughts behind it since 1999 when I published it.



The Synergysophy is a result of my personal experiences I would not like anyone to meet.



It's… Continue

Added by Tom Merilahti on December 31, 2008 at 4:05pm — No Comments

The Synergysophy

"It is the function of creative people to perceive relations between thoughts, or things, or forms of expressions that seem utterly different, and to be able to Connect the seemingly Unconnected".



THE SYNERGYSOPHY



Where chaos begins, classical science stops. There has always been ignorance about disorder in the atmosphere, in the turbulent sea, in the fluctuations of wildlife populations, the oscillations of the heart and… Continue

Added by Tom Merilahti on December 31, 2008 at 4:04pm — No Comments

The original letter from Santa Claus is a nice & peacuful way to remember your friends, relatives and business contacts, all around the world!

Do you still remember how exciting it was to wait for Christmas when you were a child? That is why it is so nice to get a letter just before Christmas, a letter that has been sent by the original, one and only Santa Claus from the Arctic Circle in Finnish Lapland.





Original Letter from Santa Claus



The original letter from Santa Claus is a nice way to remember your… Continue

Added by Tom Merilahti on December 3, 2008 at 8:39pm — No Comments

SICU offers innovative solutions and resources in order to solve problems of individual customers

Dear all,



The SICU Synergy Newsletter, November 2008 has been published!



SICU offers innovative solutions and resources in order to solve problems of individual customers, and to create cost effectivity, added value and multiplicative effects for businesses, corporations, brands, industries, institutions, and ultimately consumers in diverse…
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Added by Tom Merilahti on November 26, 2008 at 5:12pm — No Comments

SICU AGREES ON PARTNERSHIP WITH SNOOBI!

Do you know how visitors find their way to your website or who they are? Discover what visitors do on your site, which organizations they belong to and how they ended up on your site to begin with.


Visit, join and enjoy the SICU WEB TRACKING & ANALYTICS group!

Added by Tom Merilahti on October 23, 2008 at 10:00am — No Comments

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