Tom Merilahti's Blog – February 2010 Archive (1)

FROM CORPORATE SOCIAL RESPONSIBILITY TO MULTILATERAL MARKETING COMMUNICATION

From a marketer’s point of view, Corporate Social Responsibility (CSR) should be seen as a corporate - non-profit partnership, where the objectives are both the mission of the non-profit organization and the business purpose of the company.



Partnerships should be mutually beneficial relationships that involve the exchange of something of value from each participant, and clear responsibilities, shared… Continue

Added by Tom Merilahti on February 28, 2010 at 10:30pm — No Comments

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