Managing Director, Asia Pacific Parmigiani single micro: watch process is lasting vitality-coach outlet online

Domestic watch market is experiencing a downturn, consumers increasingly rational, market bubble burst, the face of such "appalling" market situation, However, in the eyes of a single micro-managing director of its Asia-Pacific, the Chinese market is maturing, when consumers value rather than simply watch the process obsessed LOGO, the Chinese watch market will have a more robust vitality.
Domestic watch market getting into rational consumption
Reporter: Federation of the Swiss Watch briefing latest export figures show that the export value to the Chinese mainland and Hong Kong, Switzerland continued to show double-down, from the end of last year, into the weakness of the domestic watch market, how do you think the domestic watch market status and future trends?
Single Micro: domestic watch market experienced a 20% -30% per year of rapid growth, the difficulties experienced in the last year or so, about 20% of the retail decline, for many brands, this is a big blow, but it is one must go through the process of development of the market, only to be able to experience these markets mature and stable development. In fact, this is not blind optimism, just runs through the entire Chinese market holds a calm it. China's market is so huge, there are more than a billion people, Beijing, major cities such as Shanghai Although many brands have been settled, but in fact the market is still a lot of space for budding brands still have room for survival and development. Second and third tier cities and even fourth tier cities, many people have experienced the primitive accumulation of wealth, wealth reached a certain extent, this year is the desire to buy when they are released, so the Chinese market, although affected by the policies of macro-control, but the future development prospects and the market potential is still enormous.
Reporter: luxury market in China has experienced rapid development, cognitive domestic consumers also will be changed from the blind pursuit of LOGO started to pay attention to the brand value, quality and other core issues. How do you see changes in domestic consumer spending patterns and ideas?
Single Micro: In the past few years, gifts to buy watches watches occupy half of the consumer, and even some brands account for 70% of this consumption purposes only cause consumers to recognize the brand, awareness and demand for product quality and other aspects are lower.However, with the development of the watch-occupied market,michael kors handbags the market began to show characteristics of rational consumption. New Jin Fuhao consumer attitudes also changed, they began to think about how to enjoy life after the wealth, not like in the 1990s, that tends to blind consumption state. For example, many people say that a certain brand is good, the rich went to buy, the purchase of luxury watches and the lack of a basic understanding of the brand. But today, micheal kors watches more and more people have started to realize the spending power in addition to those big people are the first to be known, in fact, there are many uphold the value of Haute Horlogerie brands, and these brands are more suitable for them. Consumers to increase brand awareness, coach outlet online coach factory outlet purchase inventory will change accordingly, which is a good thing for the real strength of the brands. Reporter: With the rapid development of the domestic watch market and watch market problems has become increasingly prominent, high-end watches of months or even years to become the watch repair service for criticism. Services for the domestic watch market mean? Parmigiani What plans do after-sales service?
Single Micro: watch brand in the domestic market, although earned a pours, but the problem can not be ignored, and service issues in recent years repeatedly exposed the brand image greatly reduced overall,coach factory outlet online I think, perfect after-sales service is a problem faced by each brand. For example, a problem with hundreds of thousands of tables, the country needs to take Switzerland repair service center, after nearly a year of waiting time, which for many people is unacceptable. This will directly affect the consumer shopping experience secondary purchase. There is also a phenomenon of the past two years,coach outlet store online the proportion of domestic consumers to purchase a table growing overseas last year in Hong Kong and mainland Parmigiani watches watch repair, 80% of the watches hooks overseas, service pressure comparable abroad. Currently, we have begun plans to work with a professional watch repair company, arrange them into our factory technicians to learn, so not only can greatly shorten the waiting time for repairs, www.coachoutletpursesfactory.com but also to ensure the maintenance of quality.
Reporter: blind shop expansion, active layout second and third tier cities, employ domestic ambassador, watch brand in the domestic marketing strategy into "any similarity is purely coincidental," the cycle, according to the current market situation, speculation can so watch brand in the domestic market make a turnaround?