I have written this originally as an comment on Prof. Pierre Coupet's blog post SOCIAL NETWORKS: Virtualize it Stupid!
... and to give you all a better idea of what the SICU context is all about, and in what kind of a framework you have been given an opportunity to co-operate as a global partner, member, sponsor, collaboration partner and/or an individual client.
SICU is like a living organism. In the end of every nerve fiber, there are individuals who are connected with the nerve center, the mobile head office and processor operating in Helsinki and in the world wide web.
Symbiosis can be defined as a close association between two different types of organisms in a community. In the SICU Symbiosisthe two organisms in question are SICU (Synergy Integrated - Connects the Unconnected) representing the registered marketing and brand name of my versatile business activities, and SICU SSG (SICU Synergy Solutions Group) representing a globally active virtual organization.
The background of the SICU brand name, slogan and symbol was Synergialaitos.Com (”Synergy Society”) and its philosophy, the Synergysophy. Synergialaitos.Com was founded back in 1999 as the marketing name of two companies: T & M Project Management and Tomcom Marketing Communication Oy founded in 1991 and 1996.
It was all about to connect two organizations into one, and to cultivate strong associations about an entirely new multifunctional organization form operating in the intersection of marketing communication and project management in order to make a difference, and to generate attention and interest among potential clients, including commercial and non-profit organizations, marketing agencies, the media, institutions, federations, and among professionals and producers representing different professional disciplines.
THE ORIGINAL IDEA
The idea to build-up a virtual organization, starting from 1999, grew-up as a result of my professional experiences as an entrepreneur since 1986, and as a partner of divergent AD & PR-agencies, and as a marketing director & manager of a few commercial organizations and the media, where I simply felt to be trapped in a box.
On the other side I have had the opportunity to build-up my own work groups and teams in order to create, develop and execute divergent events, projects and operations in order to solve problems of individual clients, which has actually been much more successful and cost-effective for the clients than the ones I worked on in the traditional organizations in Finland mentioned above.
Because of the lack of effective networking tools, the "Synergy Society" started to operate on a regional basis in Finland in where my professional contact circle was large enough in order to find the right people to work on almost any task at hand.
When I got an invitation to join openBC (XING) launched in Finland in August 2004, I was more than enthused. It was exactly the tool I needed to branch-out and internationalize my activities I had been working on for five (5) years. By this Synergialaitos.Com was re-named as SICU in 2005 after a quick process of differentiation, brand building and internationalization.
SICU is not only about a traditional company, and SICU SSG not only about a typical virtual organization. It’s all about a concept whole, brand and framework including an amount of supportive elements melted into one in order to be utilized e.g. as meeting places, advertising spaces, and communication channels. It is within this context we communicate and promote SICU and its global partners and members, and their services, products and brands in the spirit of Give-to-Get and AIDA (Attention, Interest, Desire and Action).
Its here we make a major difference!
SICU is a multifunctional organization, which can be perceived even as a Global Service-Cluster and Think tank who can form its own organizations for single clients whenever and wherever needed. In essence, this is an application of the virtual organization - a fluid grouping of professionals and organizations in order to optimally address the task at hand. A prime agency differential is SICU's ability to hire, train, and support strategic and tactical creative talent, and to use our own marketing channels to support the client’s needs.
SICU Synergy Solutions Group (SICU SSG) is a Virtual Organization, a Strategic Alliance and a Self-Organizing-System covering a broad range of collaborations in where SICU members and global partners combine their core competencies to accomplish social change and meet divergent business objectives.
SICU offers innovative solutions and resources in order to solve problems of individual customers, and to create cost effectivity, added value and multiplicative effects for businesses, corporations, brands, industries, institutions, and ultimately consumers in diverse markets.
This is the central message I would like to be communicated by all of you, and through all thinkable communication channels possible.
Thank you very much for your interest!