by Gary W. Goldstein
The most important people in the film business, by far, are the assistants. Revere them. Befriend them. Treat them with unadulterated respect. Know their names and make them your ally.
CREATING AN ALLY
Whether your goal is to make yourself known to a producer, director, agent, manager, studio or independent film executive, treat their assistant with respect and courtesy, humor and politeness. Do not "rush" your way through the assistant or approach them as someone standing between you and your goal.
Approach the assistant as if he or she is precisely your desired objective. Communicate your appreciation without being overly solicitous. Use your precious moments on the phone well, stating clearly who you are, your purpose and your 'why'. Your 'why' is about the assistant, the regard you have for their company, and your mission or goal that prompted your phone call.
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The Assistant - Your Most Valuable Asset
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