Public consumption is led by stars

Many Businessman will encourage some well-known stars to sanction When new products have now been create. Do some star sanction fees are very high, up to $ 1 million, they are additionally invited by the businessman to sanction? That is because businessman certainly are a number of individuals that are clever, they do not lose cash they make great use both the brand knowledge, of star power, but also to lead the consumer recognition of public. In a word,when fans see their favorite stars wearing some brand's clothes,they are going to follow the star to get the clothes of this brand.

Stars effects play a significant part of economic development, everyone have conceit, and you will believe this is really a good brand certainly when you see your chosen stars endorsement some brand, and proud to have it. When something that lots of people have, others individuals will have Herd mentality,untill get it.otherwise they will feel upset.



There have many brand Use star power fast, such as Tiffany, Gucci, Cartier and other high-end brands. For example, Rise of Gucci also thanks to the star effect. 1960s Hollywood star Audrey Hepburn has fake gucci mens sunglasses that is used been photographed, shee did publicity for Gucci Indirectly. Subsequently US first lady Jackie Kennedy.

In a word,just you make great use of star power can bring lots of brand recognition and business gains, but I need to tell consumers to be reasonable consumption, not blind conformity, avoid to loss the money.