I am a freelance writer--spent some years working as both a copy writer for radio, print and television. In addition, I earned an honrable mention, via Writer's Digest Magazine, for a speclative script I wrote for the now defunct Cosby Show, a 30 minute sitcom. All of the former to say, just tell me whacha need and I'll do my best to get it to you--
My Idea:
30 second video clips that come to mind: Have folk simply say, "Their name, location (if they want), and a one liner on why they belong to iPeace-- For example, I am Emm Dee and I live in the United States-- and I am a part of the movement for peace. iPeace because I want "world" peace-- You can iPeace too-- find out how? Abiding Peace and Hope!