A podcast or netcast is a digital medium

Main article: History of podcasting

Many people and groups including Dawn and Drew of The Dawn and Drew Show, Kris and Betsy Smith of Croncast and Dan Klass of The Bitterest Pill contributed to the early emergence and popularity of podcasts.[8] Former MTV VJ Adam Curry in collaboration with Dave Winer, a developer of RSS feeds, is credited with coming up with the idea to automate the delivery and syncing of textual content to portable audio players.[9][10][11]

The first application to make this process feasible was iPodderX, developed by August Trometer and Ray Slakinski.[12] Since the 1930s there have been radio talk shows and news programs. By 2007, through the evolution of the internet capabilities, along with cheaper hardware and software, audio podcasts were doing what was historically done through radio broadcast stations.[11]

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In June 2005, Apple released iTunes 4.9 with native support for podcasts. While this made receiving podcasts more convenient, it effectively ended advancement of the podcast medium by independent developers. To add to the cooling factor, Apple issued Cease and Desist orders to many podcast application developers and service providers for using the term "iPod" or "Pod" in the name of their product.[13]

February 10, 2005, Shae Spencer Management LLC of Fairport, New York filed a trademark application to register the term "podcast" for an "online prerecorded radio program over the internet". On September 9, 2005, the United States Patent and Trademark Office rejected the application, citing Wikipedia's podcast entry as describing the history of the term. The company amended their application in March 2006, but the USPTO rejected the amended application as not sufficiently differentiated from the original. In November 2006, the application was marked as abandoned.[14]

As of September 20, 2005, known trademarks that attempted to capitalize on podcast include: GodCast, Podcast Realty, GuidePod, Pod-Casting, MyPod, Podvertiser, Podango, ePodcast, PodCabin, Podcaster, PodcastPeople, PodShop, PodKitchen, Podgram and Podcast.[15] By February 2007, there had been 24 attempts to register trademarks containing the word "PODCAST" in United States, but only "PODCAST READY" from Podcast Ready, Inc. was approved.[16]
Apple trademark protections

On September 26, 2004, it was reported that Apple started to crack down on businesses using the string "POD", in product and company names. Apple sent a cease and desist letter that week to Podcast Ready, Inc., which markets an application known as "myPodder".[17] Lawyers for Apple contended that the term "pod" has been used by the public to refer to Apple's music player so extensively that it falls under Apple's trademark cover.[18] It was speculated that such activity was part of a bigger campaign for Apple to expand the scope of its existing iPod trademark, which included trademarking "IPODCAST", "IPOD", and "POD".[19] On November 16, 2006, the Apple Trademark Department stated that Apple does not object to third party usage of "the generic term" "podcast" to refer to podcasting services and that Apple does not license the term. However, no statement was made whether Apple believes they hold rights to it.[20]


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