As for the target customers, I can't say how many

As for the target customers, I can't say how many, but can tell you some basic features, first of all ages 18 to 28 years old, young, like outdoor sports very much, the young refers to the young mind, you can enlarge the age a bit, can they maintain a positive, young minds, they pursue is to grasp their own life, like doing sports; At the same time, they hope to have very high cost performance products, Tiffany Replica Jewelry products with high added value, at the same time also can meet the requirements of beautiful, this is our current lock target consumption group.

"New marketing" : in terms of marketing platform, Oakley in addition to some sports and outdoor activities, is there any other considerations?

Scott balls: we besides conducted on traditional media publicity, very dependent on social media, is called the word of mouth effect - you use well, tell your friends, everybody to buy, feel is good, is the word of mouth, then the brand is becoming more and more good. We hope in the future in some markets through social media, people rely on word of mouth to spread, the brand marketing to Replica Tiffany Jewelry do very well.

I'll give you an example of using Twitter to do propaganda. Our 100 consumer via the Fake Tiffany Jewelry website Twitter sends a limited edition release of information. Within 4 hours after this news, there are 175000 people reply, have very good data to support, I think the new media has a role.

"New marketing" : Oakley channels in the mainland market Replica Tiffany promotion way is?

Scott balls: first, by running our sales, we don't just simply sell sunglasses, we need through the can with a doctor's prescription in the treatment of myopia professional optical shop the sale of our products.

Our second to do is focus on sports. So we have to through some Fake Tiffany co sports goods retailers to sell our products, this is also our channel.