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In this regard, Yingli Green energy holding co Chairman and Chief Executive of Miao Liansheng has provided a set of data: from February 3,buy fifa coins2010 to July 22, media coverage of Yingli 2,202, "media attention" is up to 800% website daily traffic of more than 20,000 times, total market value of $ 612 million; South Africa after the World Cup, Yingli orders surged, and prices rose from 3% to 5%. Accordingly can judge, with World Cup brings of brand effect, British Lee at least added profit over 50 million dollars Miao Liansheng said, sponsored World Cup football game is not British Lee impulse of decided, its motivation main has 3 points: first, consolidation to Germany, and Spain mainly of European existing market; second, cut British Lee wants entered of emerging market; third, ahead of layout PV mass consumption era of coming to synchronization international brand marketing, Yingli on enterprise of organization structure for has new a round adjustment and reform, Set up information platform, platform, production platform. In order to build a global brand, Yingli set up "green power the people could afford" development philosophy. In terms of brand building, Yingli will stick to sports marketing courses, especially in football has a clear marketing course in 2010 South Africa World Cup marketing with great success, inspiring the Yingli become the 2014 Brazil World Cup sponsors. Brazil light, solar energy resources are abundant, www.game-zone.co.uk!the best choice for your online fifa 15 coins!very suitable for the development of solar energy photovoltaic industry. Miao Liansheng, said sponsor Brazil World Cup and Yingli can further develop in Brazil and throughout Latin America business and global radiation. "Brand building is a long-term work, sponsoring events such as the World Cup is Yingli, an important part of the global brand strategy, did not rule out future sponsorship of other types of sports events. ”