Byron Fut coins sidestepped the issue

Byron Fut coins sidestepped the issue, which had been raised by Tiga--the independent game developers' association http://www.fifacoinsltd.com/ that an educational campaign on video games ratings was an excellent idea, but that the game industry should not be left to bear the brunt of the cost. She said, "That's not an issue for me to decide, that's an issue for you as an industry."

Keith Ramsdale, Electronic Arts vice president and general manager for the UK, said that he too had hoped that PEGI would be adopted as a standard. He told Byron, "Most publishers are international and it's very difficult to work with a system that isn't pan-European." Byron referred to the findings in her report, and said that she had made the decision that statutory classification should begin at 12, and be handled by the BBFC. She said, "There's a clearer understanding of the BBFC logos, which are used for movies and DVDs." She finished by saying that she had recommended an 18-month consultation period before any changes would be made.