Dental Practice Marketing - Sell Anything to Anyone

At the fundamental level, the focus of any marketing program is to motivate people to take action.In marketing, many times we get lost in the details. Demographics, saturations, market-consciousness, and network-awareness cloud our conversations and take away from what is truly important.We could talk all day about generation marketing, web-based sales principles, or the four fundamental P's of marketing... but at the core level, what are we trying to do?We try to motivate people to take action.

That's it, it's that simple, no big words, no trade-secrets. Motivating people is our goal.So we can discuss psychological profiles and aesthetic visuals until we turn blue in the face, but if you can't simply motivate a person to take a desired action, your marketing has failed.This brings us to the "how" of motivating people. portable dental unit This is the easiest part. There are only three things that will motivate a person to take action: fear, incentive, and love.Once again, that's it. It doesn't take 10 years of schooling to learn, or even to understand that everything we do is motivated by those three words.I'm going to take these factors one by one and tell you how to use them to motivate your team, your patients, and yes, even the community to take action.

When FDR proclaimed "The only thing we have to fear is fear itself!" He hit the nail on the head. Take spiders for example. Nobody is motivated by a spider. People are motivated by a fear of spiders. For some it simply makes them stomp their foot on the ground to kill it. For others, the fear makes them scream, run away, and have shortness of breath.Did the spider make them do that? No, their fear of the spider caused them to do that.I'll give another example. A movie used in driver's education called "Red Asphalt." FDI dental It has been around for a while and shows some graphic pictures (blood and brains) of auto accidents. The fear of death is a powerful motivator.

Fear, however, can work both ways. A couple of months ago, after an e-coli scare, Taco Bell sales figures dropped 40% because people had a fear of getting sick.In your practice you help solve many fears. One is the fear of pain. You can prevent pain, and keep your patients from experiencing pain. This should be used in marketing and presentations. Also, you can solve the fear of not being accepted. Making people look visually pleasing can help them be more outgoing and accepted in their social circles. It is a fear shared by everyone, and you should be using it to your advantage.