'Ellen' guest gets Nike commercial
By Theresa Howard, USA TODAY
There's a new twist on consumer-generated marketing: Ellen DeGeneres-generated marketing Cheap Kobe Shoes Outlet.
After appearing on her syndicated talk show twice this fall for his ability to leap over cars in a single bound, Chris Bryant, 23, on Monday got his own Nike (NKE) ad. Bryant first appeared on The Ellen DeGeneres Show in September and showed how he could clear a car from side to side. During his appearance he said he always wanted to be in a Nike ad Top Lebron XII For Sale.
DeGeneres was so taken with Bryant's car-jumping abilities that she phoned Nike CEO Mark Parker during the show and pushed the company to make an ad. Bryant had submitted a video showing his jumping skills as consideration to be a guest on the DeGeneres show. "I jumped and cleared it without a problem KD 7 Shoes - Fast Delivery All Over The World."
It's no small feat. The average sedan stands 57.43 inches high and 68.84 inches wide.
Nike is taking advantage of the publicity and selling a $130 blue and orange "car jumper" shoe. The Nike Shox NZ shoe that appears in the ad on Bryant's feet is his own design that he crafted at a Nike Town NikeID studio, where consumers can custom make shoes.
He's now trying to turn in his notoriety into more appearances and has lined up a half-time show appearance for the Cleveland Cavaliers early next year.
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