For the under fifa coins banked market

For the under fifa coins banked market, Mastercard and other credit cardcompanies are focused on the prepaid market, as evidenced by thehuge racks http://www.goldstarkr.com/ of prepaid cards hanging at the ends of the aisles atgrocery stores and pharmacies across the country. Prepaid flips therisk equation on its head by making the customer the lender to theprepaid card company, and paying a fee for the privilege.

The kind of underbanked lending enabled by Zest Finance Lend Upand others might start to look like mainstreaming by comparison.But doubts remain about whether improvements in financial servicesalone can do much to pull people off the financial margins.

"I think the challenge in terms of credit is that being betterwhen the alternatives are so bad may ultimately proveinsufficient, says Jennifer Tescher, president of the Center forFinancial Services Innovation, a Washington, D.C.-based nonprofit."The question isn't can you be better -- it's how much better.