Nike continues to be James' biggest and most lucrative partner

Nike continues to be James' biggest and most lucrative partner

A year after the move to the Heat, James and his marketing firm, LRMR, partnered with Boston based Fenway Sports Management. The deal netted James a seven-figure cash payout, and he also became an investor in British soccer club Liverpool, which is owned by Fenway Sports Group Discount Air Jordan. The marketing partnership created a host of new opportunities for James, particularly in Asia, where Liverpool has a huge following. James signed a two-year, multi-million dollar deal in 2012 to shill for Dunkin' Donuts and Baskin-Robbins in Asia. He entered into a partnership last year with Chinese internet services firm Tencent. James serves as a spokesperson for the company's NBA2K Online video game. Other recent partners in the James endorsement stable include Samsung Electronics and Audemars Piguet ( see Red Sox Nation Goes Global ).

Nike continues to be James' biggest and most lucrative partner Lebron 12 Shoes Outlet Sale. Sales of James' early Nike signature shoes were sluggish, but Nike and James eventually found the right recipe with the LeBron VI, which was a hit with consumers. Sales of James' signature Nike shoes doubled in 2011 and jumped another 50% in 2012 to reach $300 million in the US, according to research firm SportsOneSource. Sales were flat last year, but were almost twice as much as the second best-selling active player , Kevin Durant Kobe Shoe Nike Factory Direct Sales. We estimate that James earns nearly $20 million a year from Nike, including royalties, under his latest deal, which James re-signed with the $28 billion-in-sales sportswear giant in 2010. KD 6 Shoes Sale Online