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More Business

Less Bling, More Business

October 20, 2005By Jerry Crowe and Valli Herman, Los Angeles Times

"When you are selling a sport overwhelmingly populated by young black males to an older white audience, the Oakley Outlet UK reality is that impressions, first or otherwise, often determine your product's success," Smith wrote. " . Indeed, there's a racial element here. But since there are 60 year old black parents and grandparents just as appalled by some players' attire, there is a generational element too.

"In the last two years, hip hop itself has become increasingly fashionable," he said, noting that rapper Jay Z, a part owner of the New Jersey Nets, included lyrics on his 2003 CD, "The Black Album," commanding listeners to dress better.

Artemisia Apostolopoulou, assistant professor in the sports management program at Bowling Green State University in Ohio, suggested that the NBA's image problems go beyond what players choose to wear.

"You can be dressed in suits and still go fight in the stands," she said. "Or go to a club and do things you're not supposed to be doing. That in itself is not a big change, unless it's part of a more Fake Oakleys integrated strategy to reshape the image."

WHAT'S Fake Oakleys For Sale UK OUT

Sleveless shirts

Shorts

T shirts

Chains, pendants, or medallions worn over the player's clothes. Sunglasses while indoors Headphones (other than on the team bus or plane, or in Oakley Store the team locker Oakley Sunglasses Outlet room).

WHAT'S IN

Players will be expected to wear business casual attire whenever they participate in team or league activities, including arriving at games, leaving games, conducting interviews and making promotional or other appearances.