Stretton selected to showcase at London Fashion Week

Fashion designer Annah Stretton is one of five international designers selected to showcase her collection at this year’s London Fashion Weeks opening event – Splendours of the Commonwealth 2014.

“What a wonderful opportunity to showcase the frocks that we love to create - considering so much of the business that we do daily is based around wedding's and occasion, this is the perfect forum and platform the get our Avant Garde juices flowing” says Stretton.

The event will take place at one of London’s exclusive hotels, The Mayfair on Monday 8th September in aid of The Commonwealth Countries League Education fund (CCLEF), a secondary education sponsorship theme for girls. Stretton will be showcasing a 10 piece Avant Garde, bespoke bridal collection that showcases and extreme colour pallet of orange, purple and turquoise. The collection is very textual from floral application akin to beauty in nature, to voluminous crunchy metal fabrics, faceting light like crumpled paper.

Following last year’s success Splendours promises to be the hot ticket in the lead up to Fashion Week. Confirmed guests and celebrities already include the Diplomatic community, influential women representing UK businesses, fashion enterprise and global women’s campaigns.

The Splendid occasion showcases talented designers and models from fashion industries around the Commonwealth and consists of a catwalk show with music and dance performances from cultures and countries across the Commonwealth. The evening will be topped off with a fast moving auction and prize draw, featuring many ‘money can’t buy’ auction lots and prizes, with Stretton donating one of her dresses for the cause.

Although Annah will not be able to attend the event in London, her daughter Sam, will be there to represent Annah and the Stretton label.

ABOUT ANNAH STRETTON

Annah Stretton is the founder of the Annah Stretton fashion label and is a wildly successful New Zealand entrepreneur, author and speaker. With an online following of over 210,000, over 30 retail stores, 3 books and a strong business leadership programme under her belt, Annah frequently appears in the media and on stage discussing everything from entrepreneurialism, living fearlessly, females in the work force, right through to her philanthropic efforts which provide substantial support to a very wide range of charitable groups and organisations across New Zealand including RAW, her newest initiative, working with women and domestic violence . In September 2013 Annah released her third book, Rock the Boat. She has also been the recipient of the coveted Veuve Clicquot Award and has an Order of Merit for services to fashion Business and community.

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