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EA has undertaken a promotional tour for Ultimate Team, taking the mode to fifa 15 coins for sale retailers and journalists in a bid to educate them on its new features and intricacies. "Ultimate Team is quite a complicated thing, " continues Kuhn. "Everyone know what a career mode is, right?? But if you want to explain Ultimate Team in a sentence, it's quite tough. We held an event with the biggest retailers where we talked Ultimate Team. This is the first time we have done an Ultimate Team press tour. And that just shows how big and mainstream it has become. ""Everyone know what a career mode is, right? But if you want to explain Ultimate Team in asentence, it's quite tough. We held an event withthe biggest retailers where we talked UltimateTeam.

This is the first time we have done anUltimate Team press tour. And that just showshow big and mainstream it has become. "Marcel Kuhn producer, Ultimate TeamEA's love for Ultimate Team makes sense, especially when you consider how lucrative the mode has proven to be. Yet during EA's FIFA? 14 press event for Ultimate Team, this microtransaction model went almost unmentioned. The term ‘microtransaction' or ‘paymium' have become dirty words to some corners of the games industry. And Kuhn is keen to stress that, unlike other free to play games, playing Ultimate Team the slow way is actually worth the effort. "I am not going to lie to you, it is doing really well in terms of revenue. But the majority of people do grind and don't use real money.

Because that is fun to do. It is fun to play a season or tournament. "EA has clearly invested significantly in Ultimate Team. The mode has been significantly updated this year, with a big announcement set for Gamescom an announcement so exciting that Kuhn can't even sleep, apparently. And what's more, it's keeping gamers playing. Ultimate Team is constantly updated depending on events in the real world of football. And that's keeping consumers engaged all season long. "The more engaged people are, the more likely they are to come back to the next iteration of FIFA, " says Kuhn. "That's what FIFA Ultimate Team does. "Ultimate Team and indeed FIFA as a buy fifa 14 coins whole has undergone a number of changes this year to make the game easier to navigate and less daunting for newcomers.