The Necessary Processes to Run Any Business

First and foremost we must deliver a service and/or products which are needed and/or wanted by someone. This means we must be of help to someone. In the medical field this means we must make people healthy and more importantly we must keep people from getting sick in the first place.

We must realize that people come to us, the experts, for expert advice and that we cannot make our decisions based on what insurance companies cover or do not cover. Insurance companies unfortunately have made themselves "self proclaimed health experts". Any non-medical, non-licensed man on the street would go to jail were they to attempt to say what treatment is needed or not needed for a particular patient. But the insurance companies get away with it by hiring their own medical doctors - who of course have lost all their integrity by being nothing more than hired guns for the insurance companies.

We must realize that if we do not perform all the necessary and possible tests and treatments, we can and will be sued for medical negligence. However, if we do tests and treatments which we feel are needed because they could help to prevent future illnesses, dental high speed handpiece we also might be attacked for "overreaching". But our first priority is to help the patient to stay healthy, and to get them well if they are already sick. Perhaps it should also be mentioned that providing this valuable service does not exclude us from being allowed to make a profit because we do also want to get paid for our services and for those products which will accomplish that.How do we achieve our primary goal and also get paid for it with money left over after the costs of delivering such a service?

First, we need to have a standard way of doing things. This seems easy at first because medicine is scientific. But then again medicine is also an art. So, what we do, and not so much the how we do it, has to be more uniformed than we currently operate. The "what we do" should be guided mainly by the fact that we need to do everything we can to keep the patients healthy and/or get him well.Second, we must let as many people as possible know that we can and will keep them healthy. To achieve that we must have the contact information of as many people as possible and contact them and let them know about our intentions and our abilities to keep them healthy. We call this marketing, internal and external. There are many, many different ways, but however it is done must be done in large and in uniformed ways.

Third, once people know about and are coming for some initial desire or problem, we must of course fix it. But for now we must also make sure that we enlighten/educate the person on all medical possibilities which could make his life more enjoyable in the future. That is our duty to the patients; never mind that we must do that in order to protect ourselves from lawsuits for negligence.