Service to God has been described as Bhakti (devotion). The heart of the devotee overflows with love for the Lord through constant remembrance and recitation of His name. Out of this stream of love, devotion emerges. One who is nourished by the nectar of Bhakti will not desire anything. To be unaffected by joy or sorrow, gain or loss, praise or blame, to remain steadfast and unwavering in faith is the hallmark of true devotion. Affection, attachment, desire are natural to man. However, when these qualities are directed towards God and when one is continuously engaged in good deeds, these qualities acquire purity and sacredness. Then one becomes not just a great soul but God Himself.
Bhagwan Sri Sathyasaibaba