Top Franchises: Electronic Arts Game Portfolio

Runme - Successful franchise titles are the foundation of game publisher companies like Electronic Arts (EA), Ubisoft, and Activision Blizzard (ATVI). Franchises are an integral platform for revenue and profit growth, more EA's news on Runeme.com.

In this space, companies whose franchises have yet to make a mark spend considerably on marketing to raise customer awareness. Publishers sometimes risk going overboard financially, particularly if their ventures turn out to be a flop.

Established franchises have communities and forums that are known to enhance user experience, particularly for multi-player games in which Electronic Arts specializes. These communities create social networks that encourage users to keep playing a particular game. Networks enhance the depth and duration of customer engagement.

You might consider investing in the Sector SPDR Trust SBI Interest (XLK) to gain exposure to Electronic Arts. EA makes up about 0.47% of this ETF.

Electronic Arts’ franchise portfolio includes some good revenue generators. In its earnings release, EA said that in 2014, it was the top publisher on Sony (SNE) PlayStation 4 and Microsoft (MSFT) Xbox One consoles around the world. This success was driven by the acceptance of Dragon Age: Inquisition, FIFA 15, NHL15, Madden NFL 15, EA SPORTS UFC, Titanfall, Battlefield 4, and FIFA 14.