Two models for London 2012

After pulling out all the stops for Beijing in 2008, with ten references presented on specific dates and launches timed in a countdown to the opening day, four years later replica omega Speedmaster Broad Arrow has changed tack. Fans have known for some considerable time which models the brand is releasing for the sporting event of the year (five million people are expected to travel into the UK capital during the Games). The two versions of the Seamaster Aqua Terra Co-Axial "London 2012" were unveiled back in March 2011, five hundred days before the opening ceremony. The Seamaster 1948 Co-Axial "London 2012", a limited edition of 1,948 pieces to commemorate the Seamaster's debut year, was revealed exactly one year before the start of the London event. Surprisingly for a brand that knows how to market its history through exclusive editions, there will be no other "London 2012" models.

http://www.speedroc.com/replica-omega-seamaster-300m.html in fact has several irons in the fire this year, including a celebration of the 50th anniversary of the first James Bond film. When the next movie in the series is released in autumn, 007 will again be sporting his replica breitling Chronomat. The company is also very much present "on the ground" with the opening of its largest store in Europe, at Westfield Stratford, spread over 750 square metres near the Olympic Park. Meanwhile, Omega House in Soho will provide a haven of tranquillity for the brand's friends and guests throughout the Games. Despite the decision not to multiply the number of special-edition watches, Omega clearly has plenty up its sleeve to keep the brand in the spotlight. ■

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