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UGG Australia has not rested on its laurels, though. In 2005, the corporation decided to give back some of its good fortune by championing an important cause. The company partnered with St. Jude's Children's Research Hospital in a charity event that they cleverly named Art and Sole. UGG Australia challenged selected high profile artists, politicians and celebrities to hand design a pair of Classic Boots. The finished products are auctioned off on eBay, and the proceeds donated to St. Jude's. In 2005, the event rose over $40,000, and attracted the attention of the philanthropy world. In nike cyber monday deals 2007, Art and Sole was named the Best Charity Event of the Year by Accessories Magazine, a feat usually reserved for glittery parties and golf tournaments. Celebrities who have participated since the event's inception include Sharon Stone, John Travolta, Reese Witherspoon and Donald Trump.

In 1995, Mr. Smith sold all rights of Ugg Holding to a Californian company by the name of Deckers Outdoor Corporation. Upon the purchase, Deckers acquired the Ugg trademark name for 24 countries and began utilizing the name of Ugg-Australia. However, the production of the sheepskin boo nike cyber monday deals ts was transferred to China in a move to lower production costs.