We ve taken Fifa coins our development

We ve taken  Fifa coins    our development titles down accordingly but at the same time it s been really important for us to do a few games great as opposed to a bunch of games above average It costs money but at the same time there s new ways to monetise those online through DLC bringing assets over to other platforms We re pretty comfortable with where we re at and it

does cost money to compete and we do agree that this is a top twenty market If you re outside the top twenty it s exceedingly difficult unless you re at scale or have some low cost centres It s going to be a tough place for a lot of publishers that don t have the scale of Electronic Arts or our breadth and depth to compete It s going to increasingly become like theatrical movies But at the same time we re aggressively