Building materials supermarkets: flooring business toppled store "new iron fist"?

Independent home brand stores, warehouse-style supermarkets independent brand home, small home shopping ...... in Chengdu home building materials market, one has a brand of independent stores continue to emerge, not only successfully seize the market, access to the consumers, but also makes it is becoming home building materials market in Chengdu after large home stores, but also an important new marketing channels. Meanwhile, in the flooring industry, but competition in the market "sluggish" in the background, more flexibility of independent stores, supermarkets or building materials may become a flooring company can become the new "excitement" and a "new iron fist" which toppled store .[url=http://outdoorfloorprice.com/outdoor/outdoorfloorprice/6906.html]buchner deck covering[/url]

Independent shop together and force home, business or floor can learncurved wooden border

In the appliance industry, although the United States, Suning has become the first choice for people to buy, but the creation of an independent shop model Gree still impressive, "buy air conditioning, Gree election," the advertising even more impressive. In fact, home building materials market in the country, despite already has actually home, Redstar and other large home stores, but still it has Markor, Qumei and so many household brands stuck to their traditional independent stores.

It is reported that home building materials market in Chengdu, Qu Mei, Rubens, all friends, Markor and other brands have more and more out of the store, have opened shop in the building of their own brand of independent way. "Independent of the way the brand franchise stores, supermarkets and other brands of furniture, because the brand display space to fully showcase the brand portfolio is rich, and give consumers more choice and experience." International Home Chengkuai Ping, general manager of Chengdu Rubens believes "This is the game in a brutal market, more and more furniture brands have started to set up an independent shop, or have a shop but also to open a shop in one of the driving force behind the independent shops."

On the floor industry, businesses and landowners contradiction stores already a long time, despite another strong companies also suffer from the store clamp, appeared in the course of dealer management, image of the terminal building in a lot of disputes. Now, in the entire building materials market "malaise" of the environment, the strong development of the store is to bring the flooring business a heavy yoke. Today, independent stores or Home Depot model, seems to have brought the dawn of the development of the flooring industry.

Building materials supermarkets: flooring company with stores or pull a good field "wrist"[url=http://outdoorfloorprice.com/outdoor/outdoorfloorprice/6913.html]timber tech decking online retailers[/url]

In the upper reaches of the property downturn, increasing homogenization of the product of the moment, there are already a lot of home building companies began to seek new business channels and modes. Therefore, floor sitting not attract businesses to its popularity Marketplace die, it would be out on his own "go it alone", and stores a good pull pull "the wrist."

First of all, from building materials supermarket or shop floor independent of this model itself, this model has an independent and adequate floor space can showcase their products completely different spatial arrangement of the scene to give consumers the most intuitive feelings. At the same time, this model is not subject to the channel, but also effectively avoid the store rents high, rigid management model to extract royalties vicious squeeze corporate profits and other issues. Secondly, for the flooring business itself, such model is more flexible and can be required for its own brand, to develop flexible marketing activities. And, in the face of aftermarket disputes and other issues, but this type of business model is the most direct and effective way to solve the problem of sale, for the corporate brand of quality, credibility, and marketing has certain advantages. Finally, for consumers, independent stores or their own building materials supermarkets generally are factory direct, less intermediate links, so it has a more competitive price, and in the delivery, post-service also more security, thus more get consumer recognition.

Seen in this light, in the consumer market in the doldrums, the store also increasingly strong market context, flooring companies or usher in a new development opportunities for themselves through such models. However, the brand to some extent independent stores also increased the pressure for development of enterprises in the risk of development costs, profit and loss pressures, companies need to see their own strength, think twice!messmer��s composite deck finish russet