Celebrity endorsements costly flooring company selected stars need to be cautious

Currently, the flooring industry has entered a stage of brand competition, so many companies have started to make the floor were the brightest star endorsements, as some consumers say, now visiting the home store is like entering the entertainment, a variety of stars for flooring and other home brand endorsements, such as Chen Daoming, Pu Cunxin, Zhang Guoli, Cecilia and so on.

Celebrity endorsements costly flooring company selected stars need to be cautious

The high cost of celebrity endorsements

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This has national influence of celebrity endorsements cost more than a thousand million, even according to conservative estimates an average of one million yuan a year in endorsement fees, then these stars only flooring industry on this one attract more than 1 billion yuan, And this is just the flooring industry, if you count the whole household sector, this figure may be even more amazing.

Star with national influence is limited, but if your second-tier celebrity endorsements, flooring companies will feel no face, so the line star become a scarce resource. It is understood that the first-line star in flooring and other home industry looting has become the norm, a star often speak different household brands, some even breath to speak four or five brands, from the bathroom to the kitchen to the floor, every place can see the stars on the scene.

Flooring companies need to choose carefully

Carina endorsement household brand flooring, home textile, Reis addition to the above categories as well as furniture, and Jiang Wenli more, in addition to cabinets, wall paint, lighting, racks and other brand advertising can be seen in her figure. From the classification point of view, female celebrity endorsements to home textiles, kitchenware based, and male stars are on the floor, the couch has an advantage, Chen Daoming, Huang Xiaoming, Pu Cunxin all over the floor to speak, in addition to the floor also speak Chen Daoming sofa, but also speak Pu Cunxin bathroom brand. So, when people in the advertising time on an advertisement found a star in the kitchen cooking show, the star next ad rubbing the hair with a towel from the floor leisurely walking is not surprising.

In fact, flooring and other home industry a few years ago there is little celebrity endorsements, in the year 2000 did not even basic household brands to find celebrity endorsements, the first star of the companies looking to eat the sweetness of a flooring brand in 2002, please Rosamund endorsement, the results only a year, sales of the brand on the floor in the forefront; a sanitary 2006 Sun Li endorsement please after two years of brand value increase of 490 million yuan.

Under this influence, a number of floors and other household enterprises have followed suit, eager to invite celebrity endorsements, which also appeared in the case of big celebrity endorsements are too busy to come. Reis had also appeared absent floor endorsements examples.

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