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Flooring dealers often "easy to master" companies need to identify their own reasons

At this stage, the entire floor has been approaching the mature market, but for small and medium enterprises, the floor, the ups and downs are still a common thing, so many flooring dealers also appeared frequently easy to master the phenomenon, saying "good birds greener pastures, "the dealer continues to lose, flooring companies also need to find their own reasons to fight with the dealer can" love f

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Flooring dealers often "easy to master" companies need to identify their own reasons

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Excessive pressure on companies to give dealers

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Some well-known companies to the dealer floor too much pressure on sales and brand awareness is not always directly linked to the investment area is basically the big brands has become saturated, dealers too dense and does not form a regional brand effect is obvious.

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On the other hand, the competitiveness of the brand's second and third floors increasingly strengthened, began in-depth consumer groups, second and third tier cities, many big brands flooring dealers will, where appropriate, consider replacing a floor brand operations.

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With consumers flooring products to improve quality and service requirements, a number of uncompetitive low-end flooring brands have been difficult to meet people's needs. Replace the brand is kind of low-end flooring brand dealers imperative.

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Flooring companies need to improve dealer loyalty

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Currently, the well-known national brand terminal floor Merchants have substantially completed, to improve dealer loyalty, companies can continue to develop new products to increase sales, and actively cooperate with reseller hosting various promotional activities to relieve the pressure of sales, while enterprises that strengthen services to agents and consumers. Of course, for dealers, frequent replacement of the brand is difficult to cultivate customer base and customer loyalty.

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As for the low-end flooring brands, while also constantly Merchants need to consolidate the existing network, not while constantly developing new agents, while there have been a reseller loss last more harm than good. So for the low-end brands, companies must listen to suggestions and opinions dealers keep making progress and innovation, while keeping up with market demand needs, and constantly develop new products to improve product quality. Of course, companies also need to continuously improve the brand's reputation, dealers and enterprises can mutually beneficial.

The status quo at all levels of the different brands, flooring companies should focus on their own situation starting to do investment work, should safeguard existing resources, so that enterprises continue to grow steadily.