Domestic and foreign enterprises are facing the dual pressures of the floor in order to upgrade the only breakthroughs

At present, China can be said to be a floor-producing country, but it can not be said to be a floor power, the current domestic flooring market homogeneity, product quality complaints repeatedly not poor, and foreign markets are suffering from anti-dumping pressure, even immune foothold in the international market, but also how to talk about development? how flooring companies that seek a way out?

Domestic and foreign enterprises are facing the dual pressures of the floor in order to upgrade the only breakthroughs

Domestic market oversupply meager profits

Although China is a big country flooring production, is not a powerhouse. Products to middle and low, low value-added, in the international market price is not high. With the flooring business expansion, expanding production lines, expanding the total production, surplus production capacity, supply and demand out of balance. Enterprises in order to increase sales and market share at lower share prices, puerile, which led to widespread meager industry profits.

Anti-dumping in foreign markets continue to gain a foothold

Analysis of the industry, our flooring business profits, mainly due to the high cost and the selling price is relatively cheap. This is one of the underlying causes of the fierce market competition; due to product homogeneity serious, and major manufacturers selling high market concentration leads to fierce competition in the market, in addition, the upstream raw material prices also contributed to the cause of the floor's meager profits one.

Under the dual pressures of a corporate restructuring and upgrading floors Development

The official said, the long-term development of China's anti-dumping flooring industry is also good. At present, China's lack of independent innovation capability flooring companies, international markets less competitive, anti-dumping cases frequent flooring enterprises will accelerate innovation and upgrading. "Anti-dumping cases frequently, to some extent, in favor of the floor and constantly improve the management and operation, improve product quality and market transparency of the flooring industry is not a problem after if the anti-dumping investigation, which will make our flooring products have excellent export opportunities conducive to export flooring industry. "

According to media reports, the flooring industry requires the integration of industrial chain division of labor and resources, different products urgent need specialized foundry, specialized production through large-scale production, the production and sales channels and brand division of labor and cooperation. This will have a cost-competitive manufacturer is getting better, there is no cost competitiveness and technological capability of low capacity eliminated.

Insiders said that the future of China's flooring industry and the need to improve the technical level of R & D strength, continue to launch diversified, personalized, high-quality products, product quality and capture the market. In addition, flooring companies should explore new markets, to avoid high concentration of industry competition, competitive differentiation in both products and channels, thereby enhancing competitiveness and achieve market share.