Domestic exports continued to slow down the floor to start the enterprise market linkage strategy

In recent years, affected by the country's financial crisis, the Chinese export enterprises have turned to domestic flooring. In the environment, the export of domestic flooring market is still continuing slowdown in domestic sales companies are constantly expanding the domestic market. In this situation, companies want a balanced development of competition in the market, you should practice the export and domestic sales in parallel strategy.

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Since the financial crisis, the domestic export market has been severely affected

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Reporters learned that the influx of domestic exports to rise in 2007, the international financial crisis, since the financial crisis, the Chinese export market floor also will be hit hard. The huge decline in demand for overseas orders, the impact of foreign anti-dumping policy, the RMB appreciation is expected, among other factors, making the flooring company focused on the export to the domestic market. Recently, new regulations in Europe and America and other export markets to the domestic furniture exports also added pressure. Following the EU in March this year for timber and wood products began forests (FSC) certification, the U.S. Environmental Protection Agency (EPA) has proposed two proposed regulations to ensure that its domestic production and imports of composite wood products meet the emission standards determined by Congress . The new standard will export production costs increased by 30% to 50%.

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Guangdong Furniture Association data show that the first half of 2013, exports of $ 7.78 billion, an increase of 3.6%. And this growth slowed by 0.8% over the same period last year, the growth rate of 4.4%. The General Administration of Customs recently published data show that the first quarter of this year, China's export value reached 5.9 trillion yuan, down 3.7%, of which exports three trillion yuan, down 6.1% in the export commodities, clothing, textiles , footwear, furniture, plastic products, bags and toys 7 categories of labor-intensive exports fell by 2.7%. This data shows that the domestic market is still continuing slowdown in export momentum, the export market is not optimistic.

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Strengthen product development and sales terminals, domestic and international market linkage strategy starts

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It is understood that the characteristics of flooring products exported mostly single product variety, product development requires almost zero, and there is less variety of large-scale production mode of production. Products sold in the domestic market is characterized by a relatively high frequency of product development, more variety, low-yield the same product. Therefore, the president of the Guangdong Furniture Association, Wang told reporters that the export of domestic enterprises in the domestic market, to strengthen both ends, ie, R & D and product sales terminal end products. For now, exports to domestic enterprises in the entire production management, export management and other aspects are more advantages in brand recognition and market development, talent building, there is a disadvantage.

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With the downturn in the export situation, more and more export enterprises to adjust the strategy, the implementation of domestic and international market linkage strategy. In 2011, the main European and American high-end market Yihua home also to the domestic market, the creation of home museum in Wuhan. Recently, the relevant person in charge told the Information Times reporter, said that the company's products into the domestic market from the export-oriented joint form for export, "wheeled", mainly in order to promote business restructuring, and marketing of globalization. Besides the domestic market, but also the potential value of, "At present, our domestic industry is the high-speed development period rises, household consumption structure upgrading and consumption levels increase, increase revenue, accelerate urbanization, to bring development opportunities." He pointed out that the home market has opened up, involving a wide range of ready product development, sales model, team organization, services, support, management software applications, the company has opened the domestic market to take steadily approach.

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In summary, under the stage floor exports continued slowdown of the environment, the development direction of the floor can not be confined to the immediate business, you want to achieve the desired result in the development process, companies must want to turn domestic exports, domestic exports to combine , started a two-way development, export-oriented, doing domestic assistance, so the floor can be more healthy development of enterprises.

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