"Double eleven" countdown

Flooring and other home business resource integration and meet challenges

Time has come to the end of October, although gold, nine silver ten nearing completion, but the annual "double eleven" is also upcoming, major companies have begun floor ready, prepare marketing activities online and offline. But the store floor, its simply a love-hate relationship, want to stay away and want to eat.

"Double eleven" countdown flooring and other home enterprise resource integration and meet challenges (enjoy more floor renovation renderings)

"Double eleven" countdown floor businesses ready

Online shopping will no doubt become one of the hot search term in November, although the distance between November 11 and a half months there, but the major online shopping platform has already been inundated with thousands of shopping ads, online major businesses are in for double eleven this crazy day countdown.

For home store, the Golden Week Although released a lot of spending power, but rather to the face followed by a two-eleven online shopping festival, still lightly.

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"Double Eleven promotion" has not only represent the day of November 11, entered in November, the next major line platform will push numerous activities, such as ex gratia payments spike models, clearance and other ultra-low-cost events, promotions shop less than the intensity, more businesses take the same line with under a single deposit, sale, etc. in advance to lock consumers, "direct store book you can enjoy online shopping price, do not wait for the two-eleven."

It is understood that the online flagship store is generally based on the buyer's delivery area of the diversion of orders to stores for each city to be responsible for the installation, for consumers, Online orders unseen objects, plus the logistics chain cumbersome, could easily lead to high return single rate, if the next store to enjoy the shop price alone, then why would consumers far away?

Major home enterprise resource integration together to deal with "double eleven"

Household consumption patterns are always not open around the holiday spending, ever circling around the traditional holiday business, are now starting to follow the market, considering the network touted the "double 11", "double 12" into the business performance breakthroughs promotional nodes. In the long term, to face this trend, than avoidance, clogging or require certain businesses "stand" on the online and offline channels, "alternative" to come good.

Standardization of goods, finished more mature, traditional home stores offer merchandise basically can be found online, and flooring and other home electric providers through compressed margins, robbed the store to continue to penetrate every corner of the passenger market. Faced with this situation, but also to consider the business stability and change, blocking as sparse, after all, online shopping has become an inseparable part of many people's life, and can not change consumer habits in time, only to follow the market trends, enhance by improving the cost, changes in marketing ideas, strengthen the store to see the goods delivery and experience features, and online co-leveraging the market, eating market.

As long as there is a more attractive place than price, such as value-added products, services, etc., I believe that cold compared to online self-service shopping, the store warm service easier to impress people.

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