Floor futuristic: 2015 Floor big marketing investment to go?

With the arrival of ten gold, nine silver, and the flooring industry also entered the 2014 gold rush last node. Many big brands have started to discuss how to develop next year's budget in order to fight the war in 2015 opening year. Recently, the "cross of gold investment reward creative leaders group", carried out a by advertisers, brands, agencies discuss sales and marketing for the 2015 investment. From CTR, McDonald's, Microsoft, Baidu, 360, Google, and other companies iQIYI senior leaders participated in the discussion, you big brother in "express their views" in the process, I also see the future direction of the floor big marketing investment.budget decking material

Future growth is slowing, the huge spread of the pattern of changes in the market

Even in recent years, China's economy has been showing good momentum of development, but for the next year of market expectations, these "bigwigs" behave is extremely cautious, many companies have said that the market growth will slow.[url=http://outdoorfloorprice.com/outdoor/outdoorfloorprice/5904.html]white stainless steel pvc composite rail angle hardware kit[/url]

According to my observation, the 2014 macroeconomic data indicate that this trend has been the first half of China's GDP grew by 7.4%, the estimated annual growth rate is 7.5%, the status quo can only be regarded as slow economic operation of stabilization, steady there is a carry. The latest International Monetary Fund and a number of investment banks predicted that 2015 economic growth rate may be around 7%, in the context of a large restructuring, as an economic barometer of the advertising market, the pace of development will naturally change accordingly, for flooring industry will also affect significant horizon.

CTR Tian Tao, vice president, said, 2013-2014, the spread pattern of the entire market has undergone great changes, the traditional advertising market was very sluggish. Specifically, the TV advertising increased by only 1.9%, the rapid decline in newspapers, magazines, advertising, radio advertising, 13% growth, the growth rate of traditional outdoor advertising only single digits. In 2015, Tian and believe television advertising volume will still be first, but growth is still slow. In newspapers and magazines continued to decline, while the sudden emergence of the Internet, predicted to maintain more than 40% growth rate. In this forecast, the flooring business investment in the future of advertising and marketing will make a new round of strategic adjustment.

Ad spending in urgent need of change, flooring business occasion the media industry[url=http://compositefloorforsale.com/floor/floor-for-sale/15790.html]cheap outdoor flooring diy[/url]

Flooring throughout the home building industry in the system, is considered a "** Lake", and can say from the original "selling" the beginning, dramatic changes occurred in their communication channels. In the current information age, social environment, the occasion will be the inevitable trend of Internet advertising companies spread the floor.

Throughout the current flooring industry, large celebrity, the strength of the big brands, small fledgling development of small enterprises, in addition to the traditional channel model line continued to force outside, most of the Internet has begun. Recruitment network, network investment, network promotion is flooring business use too fast, and there is no threshold of the Internet platform to the vast floor to provide more opportunities. But for businesses, in the choice of the Internet platform, as opposed to the Phoenix home, Asia-Pacific and other large integrated home media, similar to the Chinese flooring net vertical media, brand promotion, investment and other areas seem to be more dominant, or can be a flooring company considered direction. As we all know, following the end consumer shopping habits change, flooring companies will shift more resources to the media on the Internet, whether PC or mobile terminals, will become the inevitable result of the development of the times. Electricity suppliers are still struggling on the floor frequently blocked, while the spread of the enterprise, to promote thinking pioneered Internet-based electricity provider will also later pave the road to play a role.large grill mats safe for composit deck

In addition, marketing, flooring companies will increasingly pay attention to "content marketing." For example, each year boom set off topic "I am a singer," "Where is the father", "The Voice of China" and other popular programs, implanted a few brand advertising, promotion effect is played by immediate. In the household sector, the implant side too, "twelve Feng taste" Opie title upcoming Golden Eagle TV Art Festival, gave a number of flooring business inspiration. At present, although in the Internet media, communication resource companies have been highly fragmented, but to meet the needs of corporate brand marketing, the really high-quality content is still very scarce resource. How to grab the floor gold resources, the need to speak their own strength!