Floor ten brands: the price war is difficult to National Cheng Kung University

Brand development depends on word of mouth

As we all know, flooring companies to obtain long-term development, we need the balanced development, and have their own highlights, and the brand is one of the highlights. From the "China Top Ten Brands floor, flooring China's top ten brands" development experience, flooring companies from doing the same brand should not only make the brand into the market, torrent, final "obliterate all carry on."wood plastic composite caravan

Price war struck, flooring companies should adhere to the principletongue and groove treated 1x4 for outdoor porches

Currently, many flooring industry practitioners are crying: more low-profit, business increasingly difficult. However, the reasons contributing to this situation with many flooring companies "cheap" tactics are not unrelated. As everyone knows, this competition is to one "dog in the manger" performance, the price you I also cut prices, he also followed the prices, corporate profit margins become smaller and smaller, consumers no longer believe in the brand, but with the public and selected products under a vicious cycle, without mentioning brand building?

After the flooring industry after the summer season, and finally ushered gold, nine silver ten sales season, among the industry is bound to set off a "promotion" trend. Floor from the current market, the "price war" seems to have emerged, Changsha and other places of several large home stores, and many businesses have been hit the floor, "lowest", "credit," and other promotional slogan. It seems the price war has already struck, whether companies can hold on to the floor, "the bottom line" does not follow this vicious cycle?

Some companies mistakenly believe that the bigger the brand building and sales, more people buy, the better brands. It is true that the price war in the short term for the enterprise to bring some sales, but for brand building, but "more harm than good." You know, a golden brand must have their own principles, the price is certainly right, there are strict regulations, will not easily cut prices prices. These drift "price war", must give consumers a kind of "mediocre" feeling, dropping lower and lower, there is no bottom line of the brand so that consumers find it difficult to have a good feel of their impression. Therefore, the price war became great brand, brand development rely on word of mouth or real.

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Word of mouth is a flooring company in the market has accumulated a number of ways to win consumer recognition, let remember the brand, and the brand can talk about gossip, such a "reputation" propaganda, can effectively help enterprises in the floor imperceptibly establish their own good image among consumers.

2014 "China Top Ten Brands flooring, flooring China's top ten brands," the network is the contest of "word of mouth" is an industry-focused event, not only to select the final winner by consumer word of mouth, but also among the organizers by industry word of mouth has the authority to make this event more and more recognized by the industry.

Events since the launch of the industry is very much recognized and receive the enthusiastic support of the majority of consumers, and the activities of the "consumer network selection" link is the "public participation" purpose reflected most vividly, and unanimously consumers praise. Good reputation to build up the invisible, but also for the final climb to the top list of the brand laid a solid foundation reputation.[url=http://compositefloorforsale.com/floor/floor-for-sale/15658.html]wpc materials distributor[/url]

As the saying goes, people rely on clothes, Buddha by Gold; the reputation of the brand as the clothes of the people, burial of the Buddha, a good reputation for corporate brand building to bring the role of self-evident. So flooring companies should not be limited short-term benefits, with the drift of the "price war" for the brand in the market torrent struggling, but should focus on training reputation, the brand industry summit pinnacle in word of mouth.