Flooring business or a potential cross-border consolidation

Marriage brand developmentcomposite deck flooring

Currently, the increasingly fierce competition in the flooring industry has become an indisputable fact, in the new competitive situation, flooring companies need to seek marriage and to strengthen the development of second and third tier markets, flooring business at this critical stage of development, the need to maintain a "normal heart ", in the digestive overcapacity within underpowered, etc., to strengthen the brand's expansion contrarian.

Flooring business or a cross-border integration of brand development potential marriage

Cross-border integration of increasingly intensive companies need to strengthen the competitiveness of the floor

Faced with the sudden force of international brands, the flooring industry is also facing cross-border invasion bigwigs, the boundaries between the floor and the home is disappearing. Nature and Sofia, a flooring brand, a wardrobe brand, almost simultaneously into the flooring market, but large home shattered the boundaries of the category.waterproof plastic laminate flooring

We dare not arbitrarily deny them easily with the positioning theory of cross-border consolidation will succeed, but it can be concluded that the flooring brands, will continue to face the raid from the next door neighbor. The enemy is everywhere, both may come from other categories, it may come from a low-key electricity supplier brands, such as the United States Lele, Lin Wood, and even traditional brand still product delivery, the latter is transformed into electricity supplier to brand the way, took home the first card spot.

With the scale of flooring brands can seek marriagedurable deck paint

For the floor already has a considerable scale brands, mutual marriage, to each other, a common response is bigger and stronger in one direction of the new normal. Especially for some of their own channel conflict between small floor brand, combined bigger, joint anti-enemy to the meter. Customers do not like, channels are not the same, the effect of forming a union more + 1> 2, the so-called "a chopstick easily fold, ten chopsticks off constantly," is the truth. If the flooring business or holding "rather be beheaded, not after the cattle," the backward thinking, anachronistic, might miss the best opportunity to cooperate with your favorite brand, brand value has not increased but eventually fall, companies may eventually be brought to dull and unable to extricate themselves demise.

The floor in the first generation of people too old to retire soon, or indulge in past successes and afraid to face the throes of reform and innovation, and the entrepreneur's lack of adult children or experience yet, or is not engaged in the business floor when the interest of considering marriage with other like-minded brands right time. The mutual marriage between a national brand, but also conducive to shorten the power of China into the floor from the floor big country processes.

Small flooring brands can strengthen the brand competitive second and third tier markets strengthen

For those second and third floor brand, how to find and strengthen their competitive advantage? So specialized or a viable survival. Only do specifically to stronger, be possible to form channels in the subdivision considerable influence and appeal, viability and brand value of the brand will be growing. Calmly say, if the future had changed hands to others, in the process of mergers and acquisitions, but also have the exorbitant demands of capital.

For those small flooring brands,painting composite flooring own brand positioning will make the region a strong brand or a way to survive. If their ability and financial dwarfs, wanted tigers eat day to enter the national market, is tantamount to breaks against. Shop stalls, the more and more sales staff need greater difficulty managing. Why shrink the front, in their relative strength and a certain geographical area advantages make it the dominant party? Only the fist back, clenched, playing out before more effort.