Flooring industry, commercial civilization?

Flooring industry in the country after nearly three decades of development, regardless of the development of the industry trend now, but to some extent, both for the development of the home building industry has made tremendous contributions. With the flooring industry to continue to develop, and industry-related business civilization began to emerge as a relatively mature industry, commercial civilization is also a phenomenon of refraction of the industry. In the domestic market, the floor, the floor of the industry continues to advance the birth of commercial civilization, can promote the development of the industry and fundamentally it?

Commercial civilization, on the surface is a larger and empty things, reduced to the flooring industry, the scope of the narrow sense refers to the flooring market environment, and how the current market environment has a kind of influence on the development of the flooring industry? From The following two aspects may be able to find the answer.

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Brand culture: "foreign brand" flooded the domestic flooring market

Brand culture is an important aspect of creating a market environment. In recent years, with the flooring industry, intense competition in the market, the brand culture as a soft power, gradually attention, build brand culture has evolved into the development of the strategic direction of many flooring business. However, look at the current flooring market, the domestic flooring brands to lead the industry are few, compared with Europe and other developed countries, domestic flooring industry started late, the brand has no competition with foreign brands have an advantage. This is a direct result of foreign brands in the country more popular with consumers.

In such a market environment, many domestic flooring companies seem to find a shortcut to the cultural development of the brand - Pong brand. So in recent years, a variety of foreign brands on the floor near the market, fake foreign brands are common occurrences, due to the low barriers to entry flooring industry, and even some flooring companies for the cost of eliminating the need for brand building, direct foreign brands take fraud. The real enemy is a direct result of foreign brands in the domestic market, flooding the floor. Build brand culture, belonging to a level of commercial culture, this deformity brand culture makes business culture has been tarnished in the development process. Commercial civilization of this nature, not only can not prosper business, not to promote the development of the industry fundamentally.

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