Flooring industry fade watershed

Companies need to strengthen the competitiveness of the brand integration

[China] floor net present, flooring industry has gradually begun to move toward standardization by non-standard development, and competition for the terminal market has become the focus of the current issue of major flooring business development. During the transition, especially the floor, some flooring companies began to pay more attention to the brand, channel management and other issues, this series of actions will result in the flooring industry watershed.

FADE watershed flooring industry companies need to strengthen the competitiveness of the brand integration

Flooring industry enterprises to strengthen gradually appear watershed pace of integration

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Insiders expect, between 2011-2015, China began to clear the floor branding, several currently lead the industry brand, will "throw away" many miscellaneous small brands to form a "watershed." What is the reason then appear watershed development flooring industry is it?

Jiancheng brands nationwide trend, four are staking their claims, from regional to national, from the first-tier cities to second-tier cities, such flooring business management and brand marketing have a certain level. Second-tier brands have a certain strength and management level, brand marketing capabilities, strong regional brands, with national expansion capability. Only three lines punctuate region, brand marketing, poor management level, these companies need hard skills, talent, technology, production, management, brand planning, marketing and other aspects need to be improved.

Factors affecting raw material prices in the short term there is a fundamental change will be difficult, so the same with housing prices, no matter whether the buyer can afford, timber prices will continue to rise, even though the increase will be different, after all, will lead to accelerate the integration of the flooring industry pace.

On the other hand, the introduction of industry standards, quality control, regulatory authorities, "Something", will be structured market, improve the environment play a positive role. Industry insiders pointed out, due to rising raw material prices and changes in the market environment, small and medium enterprises flooring market share will gradually decline, even gradually withdraw from the market, large enterprises and enterprise groups will firmly occupy a strong position in the market.

Lack of technical support for small and medium enterprises flooring industry need to strengthen integration and shuffle

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