Flooring industry innovation capability is not high to hinder

In recent years, the flooring industry innovation is increasing. Indeed, for nearly three decades as a development of the traditional home building industry in the country, has always been the soft underbelly of product innovation flooring business development. In "Made in China" to "Created in China" on this road, flooring company has been exploring.

All along, the Chinese flooring companies have been "given" no innovation in this "crime." Indeed, in the moment of the flooring market, product homogeneity is serious, do not high degree of product innovation. But throughout the entire flooring market, the annual number of brands to join the flooring industry has increased every year, many brands on the market, the size of the floor, because the flooring brands in different ways, which also led directly to the flooring market order more confusion.

Some small flooring business development goals more short-sighted, for immediate and plagiarism, leading flooring products on the market not only fits, but quality issues abound. In fact, the flooring business of product innovation is not easy, it requires a long process, and at the same time, the advent of a new product and market demand could have fit the moment, but also local flooring company in innovation road needs attention. Therefore, the road of innovation flooring business success, although companies occupy a major factor, but they are not the only factor.

China is a big country, but our manufacturing and our brand is unequal. Chinese flooring industry, there are a few genuine brand and manufacturing companies are able to equate the? Brand is not only in the market to build a business network, brand value to get all the recognition, in addition, the protection service, customer experience, intellectual property etc. in order to prop up a series of so-called manufacturing country, the flooring industry in the creation of this road is still a long way to go.

Now the domestic flooring industry homogenization more serious, but the long-term development, then it must be innovative. Why do so many people may advocate imported? Because the imported stuff is no fraud, in some countries, once this thing is there are false, illegal cost is very high in the country, relatively speaking, a little bit weak in this area. In fact, China's manufacturing no problem at all, do not consider the "Made in China" No, just say what criteria do, how to do it.

Therefore, from manufacturing to create this road, the floor needs to consider the full range of enterprise development situation. Their own efforts is naturally very important, but fully integrated with other factors in the market is also very necessary to consider the issue only comprehensive, innovative way of Chinese flooring industry in order to move toward the broad road!

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