?Flooring industry overcapacity

Business development needs of market segments[url=http://compositefloorforsale.com/articles/wpc-floor/518.html]plastic picket fence panels ireland[/url]

Flooring industry in the country after nearly three decades of history of precipitation, and now with the continuous development of the industry as well as social progress, a series of industry on the issue has gradually emerged. After a white-hot stage of development, part of the problem is intensified, become an obstacle to the development of enterprises stumbling block. Where overcapacity problem, the number of flooring companies in the growing industry background, particularly prominent.

Flooring industry overcapacity business development needs of market segments

Flooring industry serious overcapacity, oversupply

Flooring industry in the history of the country is not short, relatively low barriers to entry as an industry, according to the survey, two, three people lobbied for hundreds of thousands or millions of factory floor to put forward the case again now Guangdong also Bibi everywhere. Today is a serious market saturation, the same non-industry enterprises wishing to enter the flooring industry to fishing gold. At this stage, the floor began to market supply and demand imbalances become more prominent, partly because of a second-tier market gradually saturated the floor, on the other hand, the floor price competition among enterprises has led to high levels of low-quality products is serious, the face of this phenomenon, the flooring industry also needs to integrate resources.plastic ground outdoor interlocking slabs

Industry overall technical level is not high so that the flooring industry surplus production capacity, and the current excess production capacity are backward, not advanced overcapacity. Business decision-makers and operators level is not high, also became one of the main reasons the flooring industry overcapacity. From the social perspective, the market supply and demand information to convey bad situation will make the emergence of overcapacity. The influence of many factors, coupled with the development of the domestic flooring industry in a long time excess, making the flooring industry overcapacity issue has become a major industry in the current ills.

Market segments, companies can strive in the marketing terminal

Currently consumers in the purchase of household products have entered the rational consumption, and therefore, in the brand management operation, avoid impulsive, should be down to earth, over-reliance on movie stars as[url=http://outdoorfloorprice.com/outdoor/outdoorfloorprice/2513.html]style selections decking review[/url] the spokesperson and the concept of operation will be counterproductive. The sale, sale and service should gradually strengthen, make it into the brand connotation. Brand building should highlight the personality, the more prominent the brand's personality, locked target consumers are more focused on the different needs of consumers will take the initiative to focus on the relevant brand, so the wood flooring market will not appear push bar, the price war with each other snatch customers phenomenon.

With the real estate industry by national regulatory policies affecting the real estate boom has gradually stepped into silence, along with a direct impact on the downstream industry - the flooring industry, making the flooring companies and distributors facing unprecedented pressure. In order to break out of the brand and brand companies have adopted policies hold together for warmth, occupying a strong market share. Namely the use of the power of co-branding, complementary products, the advantages of brand awareness of the influence of other aspects, highlighting the advantages of brand marketing alliances.[url=http://outdoorfloorprice.com/outdoor/outdoorfloorprice/5189.html]reclaimed beech wood flooring south africa[/url]

Local board industry overcapacity become an indisputable fact in the industry, companies For development efforts needed from many angles. Competition in the market situation is particularly severe, the more necessary in the flooring business sales terminals, combining the efforts of industry trends and characteristics of the times, only the parties well aware of the situation, in order to achieve the desired development results from the fundamental.