Flooring market increasingly segmented with precision marketing business when winning

At this stage, with the development of the flooring industry matures, flooring market also continues to grow, but face different geographical and consumer groups have different needs, flooring companies in order to save marketing costs, the need to strengthen the precision marketing, corporate precise marketing concept, will directly affect the survival and development of enterprises.

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Flooring companies need to recognize their own marketing ideas

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Precise form factor enterprise marketing management philosophy, which includes a wide range of content, proper management philosophy derived from the actual situation of the enterprise and the external environment objectively correct understanding and proper grasp of the socio-economic development and technological progress, in certain socio-economic environment in the success of business experience to rise to the height of philosophical summary reflects business leaders treat the external environment, internal conditions and integrated approach of business objectives.

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The so-called right here, is able to conform to the trend of historical development. After practice of Chinese enterprises in recent years of the socialist market economy has gradually changed the previous simple production under the traditional system of management philosophy, a new comprehensive management philosophy is being gradually established, that is: the national macro-under the guidance of economic policy within the scope of economic regulations and social ethics, market-oriented, user-oriented economic efficiency as the core, to provide cheap products and services, and achieved good economic benefits for the flooring business, of floor employees finding more benefits for the community to make the greatest contribution.

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Strengthen the innovative technologies and products

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If a flooring company can survive but not without innovation development, no innovation, no technological leadership will be difficult to survive, let alone develop, it can be said innovation is the core business of precision marketing. Team organization is to achieve team goals and plans important assurance, technical innovation organization is to bring the various elements of business management philosophy departments, the link from the contact space and time, from the division of labor and cooperation, from up and down on mutual relations, as well as with the other units outside the enterprise technical and economic ties are rational organization to form an organic whole, so that the enterprise technology innovation activities coordinated, orderly manner.

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Establish a healthy corporate culture and management philosophy

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Flooring is the highest level of corporate culture and core ideas of modern human resources management, but also the success of the enterprise is bound to the pursuit of excellence in content. Corporate culture reflects the core values ??of the enterprise, which provides the basic mode of thinking and behavior patterns of people, given the wealth of business managers and staff excellent enterprise content management thinking and style.

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Excellent corporate culture, management philosophy and scientific thought is the guiding idea of ??the source of enterprise development, is thought to ensure that companies achieve strategic objectives. Require companies to compete on the needs of modern enterprise culture construction must be objectively superior, innovative, efficient core. Good corporate culture so vibrant, active everywhere in the competition, to take the lead; while ignoring the cultural construction flooring business enterprises often lose morale, lack of proper spirit and collective strength, power companies difficult to maintain long-term survival.